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Monday, November 09, 2009

The TCL Vision and BHAG

It's the time of year when TCL starts to think about the challenges it faces and how to align progress and investments next year to the vision for the company.
While we do a lot of things inside the organisation to this effect, I also like to share the outline for our BHAG to everyone - and indeed anyone that will listen ;) - as I feel it helps for everyone in and around the organisation to understand what makes TCL different and why we quest for the World Class status..........

Our company has been founded on a vision. This vision is at the heart of everything we do, and so it's important that you understand it, that you debate it, that you recognise what you do and how you can work in the best ways to advance the company towards its goals.

We've set our biggest goal with a target date of 2020. If we can get there quicker it would be fantastic and will enable us to dream again and set another big goal for the future of the organisation that we want to see go on for a long into the future. It is only when we work together as a team, across all the sites and all the operations, that we will get to the goals we have set out and all get the most from the journey that is TCL.
So let me take a moment to share with you what I see when I think about our company at 2020…….

We have a Big Hairy Audacious Goal (BHAG) to be a world wide, world class, centre of testing excellence. This means that we want to establish TCL as a Centre of Testing excellence that has world class solutions and then be able to deliver them to any industry and in any country.

When we have done this we will see that:
Our company will benefit its employees and their families. They will benefit financially, emotionally, ethically, technically and physically through the way the company is run.
Our company will be financially robust and secure. We will have sufficient alerts and contingency plans in place to ensure we can survive economic peaks and troughs whatever the root cause.
The communities in which we operate will also benefit from TCL. We will actively make efforts to be involved in those communities and the issues that are important to them.
We will also ensure that each year some of our profits are given to worthwhile charities. These are charities that are important to the people in our company.
Our culture will be totally inclusive, with all levels of the organisation being informed and involved. Each person in the company will have a personal understanding and empathy with their colleagues in relationships that demonstrate integrity and respect at every juncture. There will be awards each year for long service and we will evolve a 'dynasty' organisation where people can join as a graduate and go on to have a full and fulfilling career with TCL.
We will gather views from across the organisation and set up a team to regularly introduce new ideas to keep the company aligned with the purpose, values and BHAGs and to be a proven source of information and inspiration around the company. Competition to be part of this forum will be high, and it will be necessary for the participants to undergo three month secondments to the team to get the work done.
The TCL solutions will be aligned and accredited with organisations such as ISO and the BCS. Our method SMaRT will be recognised as a management model and be used as a template and standard in blue chip organisations around the world.
Our employees will be proud to belong to TCL and will contribute to the company progression each day with energy and enthusiasm.
We will be using the latest technology and involved with the strategic decision making process with each of our clients having demonstrated consistently our ability to add value to that process.
Our reputation will be such that there will be healthy competition to join TCL, and the selection process will be rigorous to ensure that only people who display the core values and have the aptitude to support and contribute to the TCL vision are involved.
We want to take testing to a new level. A professional discipline that is consistently recognised for its value and resourced, planned and funded accordingly within all development lifecycles.
Our Research and Development capability will lead the way with innovative and intuitive solutions that are derived from the latest theory, technology and thinking across the world. We will involve and include academic research and consideration as well as commercial best practise.
Our solutions will have been benchmarked with companies in all five continents and proven within more than 10 industries including Defence.
We will be the testing partner of choice for Safety Critical Applications and SIL levels 3 and 4.
We will have offices on three continents and research and development capabilities at each. These will have links to Universities and we will provide some financial support and assistance to these universities in the areas of research that will help further the TCL purpose.
Our presentations at industry forums will be actively sought and solicited and our representatives praised for their credentials, innovation and inspirational style of presenting.
When a project declares that their testing will be conducted by TCL it will be perceived at all levels of an organisation that this is the best way to go and that both cost and quality will be in ideal balance for this delivery.
We will be seen for our Quality and Innovation but we will never be seen as overpriced – simply realistic for the demonstrable value we add.
We will never have been sued for malpractice or incompetence and our relationship with our core clients will span in excess of 10 years.

So, what is our company like now…
We have established a company that has succeeded for nearly 10 years in increasing its capability, Client base and delivery consistency. The company has grown to have a presence on three continents and is in the process of setting up a new operation in Switzerland. Our numbers are circa 100 over all operations, and we are maturing our processes, systems and teams to make a robust and sustainable operation at all levels.
TCL has remained profitable through good times and bad, and continually invested its time, money and energy in looking to the future. We've never stopped investing in our vision or preparing for the challenges of tomorrow, even when the challenges of today have taken a great deal to solve.
We have set up scholarship programmes with universities in the UK and the USA, and have run internship programmes with students from the UK, France, USA and India. We've set up management development programmes that use the best of what we know inside the company and combine it with professional training elements available to us commercially and from academia.
We've placed the needs of our customers and the needs of our people at the front of all our decisions, and evolved an organisation that is diverse and evolving with a strong set of cultural values that bind us all together as a team.
From all of this we can see that the state of our company is strong, despite the pressures and changes in the economy and the impact that this has had not only on us but on our Clients. We must not however be complacent, or for any moment think that this has happened easily or without measure or management. It takes vigilance and discipline to keep a company sustained through turbulent times, and in the long term. We must continuously seek out new efficiencies and innovation to meet the demands of the market and look forward to ensure that we are always ahead of our competitors, in the disciplines and services we chose.
Over the next quarter the company will be building its business plan for next year, and indeed looking out two years in its operational roadmaps. All entities will be involved and engaged, and they will be looking to first meet the basic needs of sustainability and then to move forward with the vision. To that end the following themes will be seen in changes over the next 12 to 24 months:
1. Research and Development
2. Charities
3. Succession
4. Efficiency
5. Heartbeat.
These things will not be easy, but they are exciting and they are the right things to do to move the company forward. This promises to be a very interesting and enjoyable next year, and indeed I view the next 5 years with great optimism.

I look forward to talking about the TCL vision with you, and what it means to all of us. I hope that you can see already how you fit into things, and how what you do at TCL is important and valued. I also hope that you can see ways in which you can make a difference to our pursuit of this vision and will be inspired to go out there to make it happen.

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