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Friday, July 24, 2009

Crowdsourcing Success stories in the UK

There's a growing trend of crowdsourcing, in all sorts of creative and productive spaces such as translation, design, development and software testing. We've brought this crowdsourcing into the PEST events with some 'software smackdown' sessions using the utest portal as the focus and it's been great fun.

Two websites have been very open minded and introduced their latest releases to a software smackdown session at PEST, and received a very intense and focussed three hour crowdsource experience as a result. They've interacted with the team in real time, and signed off the defects as we go. This gives great feedback (both ways) during the testing, and enables the pace of things to be quite amazing.

Huge kudos and thanks go to and for taking part and providing the opportunity for us to see the power of crowdsourcing. Of particular note was that the sessions not only found lots of great defects which needed fixing but also some real consumer style feedback which helps the companies to improve the customer experience on the sites.

Don't take my word for it! Here's what had to say..........

"After a year of successful operation with our launch site, we carried out a major refresh and wanted to test this. We carried out traditional systematic User Acceptance Testing, however decided to incorporate the techniques of PEST as part of the testing. We found the process very valuable as a means of getting a significant number of very capable people to interact with the site.

We received excellent feedback that not only covered design and technology issues, but also gave us some great ideas in how to develop the commercial and business aspects of the site."

Charles Peak-Smylie,

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