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Friday, February 08, 2008

The TCL Vision – Where will we be by 2020?

We have a Big Hairy Audacious Goal (BHAG) at TCL, which is to say that we have a dream. A dream of what the company will become and we've set out to achieve it by 2020. It's not the only dream the company will ever have, but for now it's the priority one and it's the one that is very personal to the founders, shareholders and owners of the company.

So what does this dream look like? The short answer is that there is no short answer to that question. Like most dreams it's a little hazy when you wake up, but the outline looks something like this:

We want TCL to become a world wide, world class, centre of testing excellence. This means that we want to establish TCL as a Centre of Testing excellence which has world class solutions and we are able to deliver them to any industry in any country.

When we have reached that goal, the company will look something like this:

Our company will benefit its employees and their families. They will benefit financially, emotionally, ethically, technically and physically through the way the company is run.

Our company will be financially robust and secure. We will have sufficient alerts and contingency plans in place to ensure we can survive economic peaks and troughs whatever the root cause.

The communities in which we operate will also benefit from TCL. We will actively make efforts to be involved in those communities and the issues that are important to them. We will actively demonstrate in our social conscience and encourage it in our team and the Clients and Suppliers with whom we engage.

We will also ensure that some of our profits are given to worthwhile charities. These are charities that are important to the people in our company.

Our culture will be totally inclusive, with all levels of the organisation being informed and involved. Each person in the company will have a personal understanding and empathy with their colleagues in relationships that demonstrate integrity and respect at every juncture. There will be awards each year for long service and through this long service we will ensure a continuity of culture and corporate memory at the foundation of the company.

A team that supports and focuses on the vision will regularly introduce new ideas to keep the company aligned with the purpose, values and BHAGs and will be a proven source of information and inspiration around the company. Competition to be part of this forum will be high, and it will be necessary for the participants to undergo three month secondments to the team to get the work done.

The TCL solutions will be aligned and accredited with organisations such as ISO and the BCS. Our method SMaRT will be recognised as a management model and be used as a template and standard in blue chip organisations around the world.

Our employees will be proud to belong to TCL and will contribute to the company progression each day with energy and enthusiasm.

We will be using the latest technology and involved with the strategic decision making process with each of our clients having demonstrated consistently our ability to add value to that process.

Our reputation will be such that there will be healthy competition to join TCL, and the selection process will be rigorous to ensure that only people who display the core values and have the aptitude to support and contribute to the TCL vision are involved.

We want to take testing to a new level. A professional discipline that is consistently recognised for its value and resourced, planned and funded accordingly within all development lifecycles.

Our Research and Development capability will lead the way with innovative and intuitive solutions that are derived from the latest theory, technology and thinking across the world. We will involve and include academic research and consideration as well as commercial best practice.

Our solutions will have been benchmarked with companies in five continents and proven within more than ten industries including Defence.

We will be the testing partner of choice for Safety Critical Applications and SIL levels 3 and 4.

We will have offices on three continents and research and development capabilities at each. These will have links to Universities and we will provide some financial support and assistance to these universities in the areas of research that will further help the TCL purpose.

Our presentations at industry forums will be actively sought and solicited and our representatives praised for their credentials, innovation and inspirational style of presenting.

When a project declares that their testing will be conducted by TCL it will be perceived at all levels of an organisation that this is the best way to go and that both cost and quality will be in ideal balance for this delivery.

We will be seen for our Quality and Innovation but we will never be seen as overpriced - simply realistic for the demonstrable value we add.

Now, there are lots of things left to think about with regards to how TCL will look in 2020, and each year we challenge the dream and things become progressively clearer as to what we can achieve, what the market wants us to achieve and where things are all going. I hope from reading this article you can already see that some of the things are here now, and some are on there way - in fact you may be involved in making it happen. The spirit of the vision is alive and well. But I suspect that you might also see that some things around the company aren't quite there yet - and from reading this today you will know that we don't want them to stay like that. It just isn't our dream.

I truly believe that if you understand this dream, then you will understand the essence of what TCL is about and what the founders of the company are trying to achieve. As the "custodian" of the vision, I welcome any thoughts you have on this dream, this BHAG, of ours and warmly invite you to call or email me to discuss things. You can also take advantage of my time at roadshows, company parties and promotion days to talk to me in person.

Stewart Noakes


Transition Consulting Limited

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